I had been trying to find a collar for my 1 1/2 yr old, rambunctious, rottie lab mix puppy. I needed something that was not only his personality, but something that was strong enough to hold him safely while taking him for a walk. All chain store bought collars I tried were a complete waste of time. He would just slide out of them or the clasp (I guess that's what it's called) would pull apart. They were such a waste of money that I ended up throwing all of them in my crafting pile. When I saw the Hugs & Kisses collar, I knew I just found the one for him. He really does give hugs and kisses!! It's perfect! There's room for him to grow and sturdy enough to hold him. I cannot count the many times the other collars failed and he got loose. He's definitely a runner and I could never catch him. I'm going to get the matching leash soon and another dog tag for my older dog. Hot Dog Collars has earned a customer for life!