I have a rather large black lab mix 8 month old puppy. He has eaten through 2 nylon collars (with the help of his 3 yr old Shepherd friend). I found it Very difficult to find a leather collar that was also reflective. (I had a black lab as a child that got hit by car at night bc they couldn't see her). When I first received the collar it was pretty stiff, but within a few days and several romp and rolls in the yard, it completely softened up and is perfect. Obviously with reflective material, it needs a light on it. So I can't see him unless I put a flashlight (or headlights) on him and he then lights up perfectly. I debated on the wider collar bc of his continuing growth, but the thinner one is perfect. I ordered the length that fit him according to the size chart. I could have gone up a size, but I think he would have chewed on the excess. So I would say true to size, but if you're close to the next size, bump it up to the next one. The name plate is nice and well attached, however I would not get the silver tone one as it is very hard to read. Not a big deal for me since he has his tags on and is chipped anyway, except backup is always good. I don't normally leave reviews, but since I had such a hard time finding what I was looking for and this was perfect I thought it was worth a review.